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  • Koreatown, NYC: The Consumption of a Transnational Brand

    Asian American / Asian Research Institute 25 West 43rd Street, Suite 1000, New York, United States
    AAARI Events

    This book explores how Manhattan’s Koreatown transformed into a “transclave”—a commercialized ethnic hub driven by South Korea’s global nation-branding strategy and the diverse cultural mosaic of New York City.