AAARI Events

Name: Koreatown, NYC: The Consumption of a Transnational BrandThis book explores how Manhattan’s Koreatown transformed into a “transclave”—a commercialized ethnic hub driven by South Korea’s global nation-branding strategy and the diverse cultural mosaic of New York City.
Start: 2026-10-02T18:00:00-04:00
End: 2026-10-02T19:30:00-04:00
Location: Asian American / Asian Research Institute

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6:00 PM

Koreatown, NYC: The Consumption of a Transnational BrandThis book explores how Manhattan’s Koreatown transformed into a “transclave”—a commercialized ethnic hub driven by South Korea’s global nation-branding strategy and the diverse cultural mosaic of New York City.

Oct 2 at 6:00 PM - 7:30 PM

Asian American / Asian Research Institute 25 West 43rd Street, Suite 1000, New York

AAARI Events