Nielsen Report: Asian American Audiences Are Reshaping Sports, Digital Media and Beauty Trends
As brands increasingly invest in digital advertising—83% of marketers planned to shift spending to digital channels in 2025—AANHPI audiences are proving to be a key force. They are digital-first shoppers, with 43% having clicked on a social media ad, compared to 36% of the total U.S. population. In fact, Asian Americans spend nearly an hour … Read more