2012 CUNY Conference on Asian American Economic Empowerment: Reality Based Business Growth – Program

Registration & Breakfast (8:30AM to 9AM)

Greetings

Joyce Moy, Executive Director, Asian American / Asian Research Institute – CUNY

Program I (9:30AM to 10:45AM)

Enterprise Track
Room C201 & C202

Starting a Business
Do you have what it takes? Find out first hand from these successful entrepreneurs.

Moderator: Andrew Wong, Founder, NY Entrepreneurs Business Network

• Metta Murdaya, Founder, Juara Skin Care
• Ray Brijmohan, Managing Partner, 2 Techs Co
• Sakura Moriya, Owner & Interior Designer, Uhuru Design
• Adrienne Ricci, Franchise Sales Representative at Seven Eleven

Acceleration Track
Room C204 & C205

Break Through Entrepreneurship: Strategies, Tools & Resources for Growing Small Businesses
These consecutive sessions are designed for business owners who have moved beyond the start-up stage and are now confronting the challenges and opportunities of growth. They are designed to give entrepreneurs what they need to chart and navigate a course to achieve and sustain real business growth. Entrepreneurs will learn how to create, implement and manage a break-through growth strategy.

Session I: Identify and Seize Your Growth Opportunity

1. Identify High Value Positions within your Competitive Landscape
2. Change the Game to your Competitive Advantage

• Alejandro Juarez Crawford and Brian Gurski, Senior Consultants, Acceleration Group, Inc.

Break (10:45AM to 11AM)

Program II (11AM to 12:15PM)

Enterprise Track
Room C201&C202

Your Business & The Law
Start off on the right foot. What you need to know in regards to business regs and the law.

Moderator: Sarah Chung, Partner & Co-Founder, Luxe Brand Advisors

• Alozie Etufugh, Managing Partner, Law Office of Alozie N. Etufugh PLLC
• Yvonne Chan, Partner, Paul, Weiss, Rifkind, Wharton & Garrison
• Bill Drewes, Board Member, Human Resources Association of New York
• Rio Guerrero, Immigration Attorney, Guerrero Yee LLP

Acceleration Track
Room C204 & C205

Break Through Entrepreneurship: Strategies, Tools & Resources for Growing Small Businesses
These consecutive sessions are designed for business owners who have moved beyond the start-up stage and are now confronting the challenges and opportunities of growth. They are designed to give entrepreneurs what they need to chart and navigate a course to achieve and sustain real business growth. Entrepreneurs will learn how to create, implement and manage a break-through growth strategy.

Session II: Manage Growth in the Face of Extreme Uncertainty

1. Manage incoming Opportunity and Risk
2. Design and use a Business Performance Dashboard

• Alejandro Juarez Crawford and Brian Gurski, Senior Consultants, Acceleration Group, Inc.

Lunch (12:15PM to 1:30PM)

Networking Exercise

• Susan Kim, Vice President, Private Client Service Manager, East West Bank

Program III (1:30PM to 2:45PM)

Enterprise Track
Room C201&C202

Financing Your Company
What are your options for raising capital to start or grow your business? Find out here!

Moderator: Ramon Gil, Executive Director, Asian-American Entrepreneurs Network

• Kevin Kong, Managing Director, Renaissance Economic Development Corporation
• Fabiola Santos, Director, Honeydew Drop Daycare Center
• Alastair Onglingswan, Co-Founder,  GreenSoul Shoes
• Ubaid Khan, CPA, Vice President-SBA Finance Group, PNC Bank

Acceleration Track
Room C204 & C205

Advanced Funding for Your Business
Entrepreneurs, Angels and VCs will offer insights and advice on raising capital at different stages of a company’s growth.

Moderator: Joyce Moy, Executive Director, Asian American / Asian Research Institute – CUNY

• Rohit Arora, Co-founder & CEO, Biz2credit
• Jing Li, Founder, JingLi US
• Louis Kay, Founder & CEO, Kay Capital
• Timothy Reese, National Minority Angel Network
• Edlyn Yuen, Associate, StarVest Partners

Break (2:45PM to 3PM)

Session IV (3PM to 4:15PM)

Enterprise Track
Room C201&C202

Marketing
Without the big budgets that large companies have, what can you do to promote yourself?

• Neeta Bhasin, President & CEO, ASB Communications
• Julie Huang, President, Kaimen Company
• Carson Tang, President & CEO, Carson Worldwide
• Wendi Caplan-Carrol, Senior Regional Development Director , Constant Contact
• David Eng, Vice President of Public Affairs, Lower East Side Tenement Museum (Moderator)

Acceleration Track
Room C204 & C205

What Every Entrepreneur Should Know About Intellectual Property Learn the basics of patents, trademarks and copyrights and ways to leverage IP for growth.

• Lee V. Pham, Manager of Intellectual Property Strategy,  American Express
• Rita Lin, Partner, Lee & Lin IP

Break (4:15PM to 4:30PM)

Keynote & Reception (4:30PM to 6PM)

Keynote Speaker: Trevor Sumner, Founder, LocalVox Media
Disclaimer: The information provided at this conference is for educational purposes only, and in no way represents legal, financial or tax advice. Individuals are advised to consult their attorneys, or other professionals for guidance.