Koreatown, NYC: The Consumption of a Transnational BrandThis book explores how Manhattan’s Koreatown transformed into a “transclave”—a commercialized ethnic hub driven by South Korea’s global nation-branding strategy and the diverse cultural mosaic of New York City.
Oct 2 at 6:00 PM - 7:30 PM
This book explores how Manhattan’s Koreatown transformed into a “transclave”—a commercialized ethnic hub driven by South Korea’s global nation-branding strategy and the diverse cultural mosaic of New York City.