Korea’s Culture Wave: The Story Behind its Strength with Sohn Jie-ae, Ambassador for Cultural Corporation

The world is captivated by Korean culture. This fascination and popular interest, once focused on K-drama and K-pop, have now extended into fashion, food, fine art, classical and various genres of music. So much so that various institutions are pondering the question: what is the secret of Korea’s cultural success? 

To answer this question, Korea’s Ambassador for Cultural Cooperation Sohn Jie-ae, a former CNN Seoul correspondent, explores the basic values and thoughts that lie behind the strength of Korea’s cultural wave.