Journalists in the Influencer Age: Navigating Storytelling on Social Media

As social media continues to reshape how people discover, trust, and engage with news, journalists are increasingly being asked to think beyond the traditional story format. From building a personal brand to understanding platform analytics, today’s storytellers are navigating a media landscape where reporting, audience engagement, and digital identity often overlap.

This panel will bring together journalists, media professionals, and digital creators to discuss how reporters can use social platforms thoughtfully, build authentic relationships with audiences, expand the reach of their work, and balance credibility with visibility.