It’s Time for K-Culture 2025: Seoul Beauty Metro

Seoul Beauty Metro brings together two powerful forces in Korean cultural promotion — the Korean Cultural Center New York(KCCNY)’s It’s Time for K-Culture initiative and Nurilounge’s K-Beauty Boost NYC project. This three-day experience transforms the KCCNY into a multi-level mini Seoul journey, guiding guests through Seoul’s most iconic beauty and lifestyle scenes.

From Gangnam’s glam to Seongsu’s street style, every corner of the event offers a hands-on, creator-led dive into the rhythm of Seoul life — all in the heart of New York. This collaboration marks a new milestone in aligning Korean public diplomacy with industry innovation, spotlighting the power of K-beauty and content-driven cultural exchange.