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From “Cool Japan” to “Your Japan” in 2025: What Japan Gets Right—and Wrong—About Cultural Promotion
Nov/14/2025 at 6:00 PM - 7:30 PM
Drawing on his role as a Cool Japan Producer for the Japanese Cabinet Office, Benjamin W. Boas highlights the need to shift from a government-branded “Cool Japan” paradigm to the more participatory, fan-driven “Your Japan.”