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Understanding the Ethics of Political Advertising
Feb 22 at 2:00 PM - 3:00 PM
Instructor: Subramaniam Vincent, Director of Journalism and Media Ethics at the Markkula Center for Applied Ethics, Santa Clara University
As the 2024 elections draw closer, political campaigns are poised for extensive outreach, with an anticipated surge in advertising spending. According to Axios, U.S. elections-related advertising is projected to reach approximately $16 billion.
Local, community and ethnic media in US cities are gearing up to claim a fair share of local political ad dollars. Amidst the tensions and pressures of decision-making involving candidates, campaigns and their advertising plans, community media organizations need to operate with ethical guidelines, editorial integrity, and fairness. This 1.5-hour training will encompass the ethics of political advertising, covering crucial areas: