Does Doing Good Lead to Doing Better? Insights and Challenges

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08-05-09 Sen 020

In recent years, few notions have so fully captured the corporate imagination as that of corporate social responsibility (CSR); its relevance, role and returns are at the forefront of corporate consciousness today. In this presentation, Prof. Sankar Sen will provide an overview of my research on CSR, which takes a strategic, stakeholder (e.g., consumers, employees, investors) approach to understand its short and long-term outcomes. The presentation will also highlight some of the challenges facing the optimal formulation, implementation and evaluation of CSR strategies.

Author Bio

Sankar Sen is a Full Professor of Marketing at the Baruch College. He received his Ph.D. in Marketing in 1993 from the Wharton School, University of Pennsylvania. Prior to joining Baruch, he was Associate Professor of Marketing and Washburn Research Fellow at Temple University and, more recently, Associate Professor of Marketing at Boston University. He has taught Consumer Behavior, Marketing Management, Marketing Research and Sales Force Management at both the undergraduate and MBA levels. His research examines the influence of the social and temporal context on consumer decision making, and the individual-specific moderators of such these relationships. He is also interested, more specifically, on consumer reactions to coroporate social responsibility. His research has appeared in the Journal of Consumer Research, Journal of Consumer Psychology, Journal of Economic Theory, Journal of Marketing Research and others.