Two Billion Eyes: The Story of
China Central Television

by
Ying Zhu

[December 6, 2013]

6PM to 8PM

25 West 43rd Street, Room 1000
between 5th & 6th Avenues, Manhattan

 

 

With over 1.2 billion viewers globally, including millions in the United States, China Central Television (CCTV) reaches the world’s single largest audience. The official mouthpiece of the Chinese Communist Party, CCTV is also a dynamic modern media conglomerate, fully reliant on advertising revenue and aggressively competitive both within China and on the global media scene. Yet this hugely influential media player is all but unknown to the West. Two Billion Eyes tells its story for the first time.

For this unprecedented look inside CCTV, noted Chinese media expert Ying Zhu has conducted candid interviews with the network’s leading players, including senior executives, noted investigative journalists, and popular news anchors, as well as directors and producers of some of CCTV’s most successful dramatic and current affairs programs.

Examining the broader story of CCTV in a changing China over the past quarter century, Two Billion Eyes looks at how commercial priorities and journalistic ethics have competed with the demands of state censorship and how Chinese audiences themselves have grown more critical, even as Party control shows no signs of loosening. A true inside account of one of the world’s most important companies, this is a crucial new book for anyone seeking to understand contemporary China.

Purchase Book: http://thenewpress.com/index.php?option=com_title&task=view_title&metaproductid=1771 

 

 

 


Search AAARI.info

 

Lecture Archive


Fall 2013 - Spring 2014
 

Fall 2012 - Spring 2013
 

Fall 2011 - Spring 2012
 

Fall 2010 - Spring 2011



Fall 2009 - Spring 2010
 

Fall 2008 - Spring 2009
 

Fall 2007 - Spring 2008

 

Fall 2006 - Spring 2007
 

Fall 2005 - Spring 2006
 

Fall 2004 - Spring 2005
 

Fall 2003 - Spring 2004
 

Fall 2002 - Spring 2003
 

Fall 2001 - Spring 2002
 

 

 
  
 
Asian American / Asian Research Institute 2017

25 West 43rd Street, Room 1000, New York, NY 10036   
Phone: 212-869-0182 / 0187   
Fax: 212-869-0181 | E-mail:
info@aaari.info