Does Doing Good Lead to Doing Better?
Insights and Challenges

by Sankar Sen

[May 9, 2008]
 

 

In recent years, few notions have so fully captured the corporate imagination as that of corporate social responsibility (CSR); its relevance, role and returns are at the forefront of corporate consciousness today. In this presentation, Prof. Sankar Sen will provide an overview of my research on CSR, which takes a strategic, stakeholder (e.g., consumers, employees, investors) approach to understand its short and long-term outcomes. The presentation will also highlight some of the challenges facing the optimal formulation, implementation and evaluation of CSR strategies.

 

 

 


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